Identity

A new beginning…

This year ABRIC embarks on a new brand image amplifying its leading position in the security seals industry and organising itself for greater global expansion. The new corporate logo reinforces our corporate positioning and strengths in our core businesses - manufacturing, consumer and technology - as well as enhancing those strengths in the global arena to further tap international opportunities.

The new ABRIC logo embodies the spirit of a dynamic, forward-looking company that seeks excellence in delivering world-class products and services in tamper evident security seals.

The glowing CORE symbolises STABILITY and strong fundamentals of the Group’s operation. It represents the source of inspiration, creativity and growth of the organisation.

The three ARROWS personify DYNAMISM of the organisation in serving diverse industries covering Land, Sea and Air. The arrows move outwards reflecting business expansion into all corners of the world.

The complete RING speaks of CONSISTENT quality, synonymous to the security sealing business. It also represents the integrity of the people and company.

The new corporate colour, vibrant ORANGE, reflects the STRENGTH, DYNAMISM and COMMITMENT of the workforce in the pursuit of excellence.